Why Every Creator Needs A Content Purpose Statement

Описание: Ever feel like you’re spinning your wheels as a creator? You sit down to make your next podcast episode, YouTube video, or book chapter, and instead of clarity, all you feel is overwhelm. You second-guess your ideas, struggle to focus, and worst of all—you wonder if any of this is even worth it.

If you’ve ever asked yourself, “For what? Why am I even doing this?”—you might be missing the one thing that keeps successful creators going: a clear purpose.

When you lack purpose, your content feels scattered, your energy drains into second-guessing, and your audience feelsthe disconnect. But when you define your Creator Purpose, everything changes. You know what to focus on, what resonates with your audience, and what drives long-term success.

So how do you uncover and connect with your purpose as a creator? In this episode, we’ll break it down with a simple, three-part framework to help you get unstuck and start creating with confidence.

In this episode, you'll learn:
• Why feeling overwhelmed is often a symptom of missing purpose.
• How defining your Creator Purpose brings clarity, focus, and momentum.
• A three-part exercise to help you craft your own purpose statement.
• How creators like Markiplier used long-term vision to shape their careers.

Because great content starts with clarity—and that clarity starts with purpose.

Welcome to Creators That Crush
The show that helps you move from crushed to crushing it as a creator. I’m your host, Shawn Buttner, a certified high-performance coach, here to help you figure out the difference between struggling vs. thriving in your creative journey.

Today's Challenge:
DM me on LinkedIn or Bluesky with your content purpose statement

Follow-Up Links:
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LinkedIn:   / shawnbuttner  

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