Mike Brewer Reveals TRUTH About Closing His Dealership, Wheeler Dealers & Car Market

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What does it really take to survive — and thrive — in the car trade in 2026?

In this brutally honest conversation, Mike opens up about the reality behind the cameras: the rise, the scale, the collapse of a 100+ staff dealership, borrowing £40 million to fund stock, spiralling industry costs, and why he STILL says… “Yes. Go for it.”

From building Wheeler Dealers into a global phenomenon, to nearly staring at wage bills he couldn’t cover, to choosing sanity over scale with One Automotive — this is the unfiltered truth about business, branding, burnout, and knowing when enough is enough.

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Timestamps:
00:00 – Why Most People Quit By February
01:26 – “Yes. Go For It.” Becoming a Dealer in 2026
02:49 – Is Social Media Now Mandatory for Dealers?
05:02 – Selling a Camper From One YouTube Video
07:30 – Was Mike Ever Born for TV?
11:14 – How a Fleet Deal Turned Into a 100+ Staff Business
14:27 – Click & Collect vs Traditional Dealership Model
16:12 – Losing Money & Not Taking a Wage
19:21 – Choosing Profit & Sanity Over Scale
23:54 – Spending £1.20 to Make £1
28:08 – The Platform Fees Squeezing the Motor Trade
31:18 – “Bank of Mike” & Tight Margins
32:58 – The Best Feeling in the Car Business
41:10 – Knowing When It Has to End
49:20 – Which Country Has the Best Car Culture?

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