🎙️ Retail and Telecom Analytics: Insights from Two Worlds | CVM Stories

Описание: Discover the power of data analytics in the worlds of Retail and Telecom! Join our conversation with Ruta Krisciunaite-Hartley, Head of Shopper Marketing & Insight @ IKI, one of the biggest retailers in Lithuania. We explore how customer value management is different in Telecom and Retail and how these industries leverage data to understand consumers, optimize operations, and make strategic decisions. Gain fresh insights and valuable lessons that apply to any business environment. Tune in now and unlock the secrets of data-driven success!

01:06 Introduction and background
02:51 How Ruta got into Data Analytics
04:09 Growing relevance of Data Analytics in various industries
05:09 Passion for insights and curiosity to understand the "why" behind data
06:27 Knowing when to stop analyzing data
07:28 Challenges in Data Analytics
09:31 Inefficiencies in Analytics and how to solve it
13:25 Career advice for aspiring analysts and the misconception about this profession
16:03 Benefits of mature professionals getting in Analytics
18:50 What happens when you know how to use the data
19:28 Reloading the analytical brain
20:59 The differences of Customer Value Management in Telco and Retail
27:18 The Relevance of Loyalty Programs in Retail
30:46 Why personalization is important in Retail
33:16 Challenges of personalizing product offerings, especially in large retail environments
38:45 Data maturity and analytics adoption between the UK and the Baltics
40:13 Category management and how retailers discover the latest trends?
42:07 How CVM differs in huge market like UK and small Lithuanian market
47:58 Importance of optimization through AI, ML and investment in data engineering
51:15 Where is retail with AI usage
55:21 Black-boxes vs built in-house models
55:03 Differences working as a consultant and in-house analytics
58:59 Ruta’s proudest moment of the career
59:57 Optimism about the future
01:01:29 Movie Recommendation "Moneyball" - a great portrayal of how data science can be used to make an impact in your life https://www.imdb.com/title/tt1210166/

Remember to subscribe for more tech-savvy episodes. Happy listening! 🎧