TIACON25 Product Stage - How GoPay designs features that keeps customers coming back

Описание: In the highly competitive digital payments landscape, the key to sustained growth is creating product features that drive customer satisfaction and long-term loyalty, not just offering short-term discounts.

This highly anticipated session features Sudhanshu Raheja, President of GoTo Financial, sharing the product philosophy and data-driven strategies that have made GoPay a market leader with strong consumer trust.

The session explores the core drivers of GoPay's feature design:
• Feature Quality and Reliability: The non-negotiable standards for transactional security, accuracy, and system reliability that build user trust.
• Ease of Use & Frictionless UX: Designing an interface with simple navigation and fast response times that makes daily transactions effortless, both within the Gojek ecosystem and as a standalone app.
• Ecosystem Integration: Leveraging the Gojek super-app structure to create seamless payment flows across transport, food delivery, and e-commerce (Tokopedia), embedding GoPay into the user's daily life.
• Customer Satisfaction as a Mediator: Understanding how superior service quality and experience drive satisfaction, which is the primary factor leading to lasting loyalty, transcending the pull of competitor promotions.
• Loyalty Programs: The strategic role of programs like GoPay Coins in rewarding regular usage and creating incentives that extend across a vast merchant network.
• Learn how to build a product that your customers choose to stick with, moving beyond acquisition to sustainable retention and high lifetime value.

Speaker:
Sudhanshu Raheja
President
GoTo Financial

#GoPay #Fintech #ProductDesign #CustomerLoyalty #CustomerRetention #GoToFinancial #SudhanshuRaheja #TechInAsia #TIAConference #UXDesign #DigitalPayment

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