Career Ready A Student Employability Social Marketing Campaign ADS402
Автор: Marie Christie
Загружено: 2026-01-30
Просмотров: 9
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Career Ready: A Student Employability Social Marketing Campaign (ADS402)
This video presents Career Ready, a student-led social marketing campaign developed as part of ADS402 – Social Marketing.
The campaign aims to promote student employability by encouraging early career preparation before graduation. Career Ready focuses on developing essential workplace skills, building confidence, and fostering professional behaviour among students and young adults.
The presentation covers the campaign objectives, target audience, key messages, main soft skills, content pillars, content calendar, and concludes with the call to action and key performance indicators. Through the use of Facebook as the primary platform, the campaign engages students by raising awareness, encouraging positive behaviour change, and strengthening belief in continuous self-improvement.
This project was prepared under the guidance of Madam Afida binti Arapa.
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