#FOPEfaces
Автор: FOPE
Загружено: 2020-12-02
Просмотров: 675
Описание:
Communicating a brand today represents a challenging job, all the more for an independent company which markets its brand worldwide. It requires a lot of listening and in-depth analysis, strategy and the ability to distill the core of ones’s values into the ever-changing language of contemporary luxury.
FOPE’s innovative approach to jewellery and storytelling is dealt with in the recent publication “Four Tales of Beauty”, a book dedicated to the four generations of the owning family and their talents.
This new set of questions are for Marilisa Teatini Cazzola (the book is her brainchild). Today Marilisa is Chief Marketing Officer at FOPE and member of the Board, but she has also been Umberto’s wife since the early Seventies, before he became the company’s president.
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