Episode Live Now! | Decoding Customer Advocacy in B2B | Adishri Charla x Rajesh Kumar

Описание: Watch the full episode here:    • HT Brand Leadership Series Ep. 45 | Adishr...  

There’s nothing more powerful in B2B than a satisfied customer telling your story — but how do you create that magic?

In this episode of Decoding B2B Marketing, host Rajesh Kumar, Fractional CMO & Board Advisor (linkedin.com/in/rajeshkjindal), sits down with Adishri Charla, Head of Marketing for India & South Asia at UiPath (  / adishri-charla  , for a masterclass on why customer growth is the real engine of modern B2B marketing.

With a rich background spanning banking and B2B tech, Adishri calls out the “leaky bucket” problem of over-investing in acquisition while neglecting existing customers. She shifts the spotlight to lifecycle marketing, customer advocacy, and the power of human stories over complex case studies.

Adishri also shares how Customer Advisory Boards, recognition programs, and celebrating the entire team behind the success can deepen trust, shape product direction, and co-create the future with clients.

This conversation is a must-watch for marketing and business leaders who believe that in B2B, your strongest growth lever is the customer you already have, and your greatest leaders are those who know how to balance acquisition, retention, and advocacy with precision.

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