IBM Innovation Studio: Designing Potential Futures | Product Craft w/ Brandon Harwood

Описание: This episode of Product Craft is with Brandon Harwood from IBM Innovation Studio.
Brandon discusses his journey from psychology to user experience design, emphasizing the importance of understanding human behavior and mental models in creating effective designs. He explores the role of empathy in design, the significance of workshops in facilitating collaboration, and the challenges of personalization in user experience. Additionally, he reflects on the future of AI in design and the need for designers to maintain a deep understanding of their craft while navigating the evolving landscape of technology.

Chapters
00:00 Intro
01:43 Brandon's Background and Career Journey
02:54 The Intersection of Psychology and Design
09:21 Understanding User Experience through Psychology
13:16 The Role of Empathy in Design
16:01 Balancing User Needs and Business Goals
16:20 Creating Personas and Customer Journeys
20:10 Design as a Process of Conception
24:19 Mental Models in User Experience Design
27:05 Understanding User Mental Models in AI Systems
30:08 The Role of Mental Models in Design
32:20 Downsides of Synthetic User Research
37:58 Experience Personalization
45:00 Balancing Diverse User Needs in Product Design
48:02 The Function of IBM Innovation Studio
50:51 Workshops at IBM Innovation Studio
58:49 Utilizing Standardized Frameworks in Design Workshops
01:02:46 Role of facilitator
01:07:57 The Importance of Diverse Perspectives in Problem Solving
01:08:58 Exploring Exciting Challenges in AI
01:10:18 Understanding the Long-Term Effects of AI on Humans
01:11:42 The Role of Menial Tasks in Human Experience
01:13:33 AI's Impact on Creative Practices
01:16:22 The Balance Between AI Assistance and Skill Development
01:18:09 Navigating the Future of Design in an AI World
01:21:43 Personal Values in the Age of AI
01:22:56 Design Fiction and Speculative Futures
01:25:32 Generative AI: Current Trends and Future Directions
01:25:50 Human-AI Co-Creativity and Its Implications
01:26:39 Tools for Enhancing Creative Processes
01:32:00 Closing

#design #userexperience #psychology #mentalmodels #ai #ibm #innovativedesign #designworkshop #designthinking #generativeai

Brandon Harwood:
Website: https://www.bah.design
LinkedIn:   / brandon-harwood  

Arseni Harkunou:
Website: https://www.arseni.com
LinkedIn:   / arseni  
Substack: https://arseniharkunou.substack.com/w...