Enterprise Value, Only-ness & the Myth of More Leads with Mark Osborne

Описание: S6:E18


You can be fully booked and still be building a fragile business.
Queue Up Episode

This week on Small Business Stories, Dr. LL sits down with Mark Osborne, founder of Modern Revenue Strategies and author of Are Your Leads Killing Your Business?


If people don't trust you, they won't buy. If you don't differentiate, you attract the wrong buyers.


Mark explains how chasing more leads can erode margins, as well as lead to team burnout and stalled growth. He introduces the concept of "only-ness" and breaks down the three interlocking systems that drive scalable enterprise value: attraction, acceleration, and activation.
👤 Guest

Mark Osborne Founder, Modern Revenue Strategies Certified Exit Planner
Core Problems

• Revenue ceilings caused by poor product-market positioning • Overreliance on first-time sales • Lack of systematic renewal and referral processes
Practical Takeaways

• Shift from volume to fit • Build systems that set you free • Create recurring and expansion revenue models
Timestamps

00:04 Why "more leads" can backfire 06:00 The 3 types of killer clients 17:00 Building recurring revenue from one-time services 23:00 The 3 interlocking revenue systems 26:30 Product-market fit vs go-to-market fit
Who This Episode Is For

• Small business owners nearing $1M revenue • Founders pushing toward scalable growth • Entrepreneurs thinking about exit strategy


Invisible brands don't make money. Invisible systems don't build enterprise value. Season 6 continues decoding the patterns that limit growth.





#leadgeneration #revenues #business #growth #entrepreneurship