The Challenge of Measuring Incrementality in Affiliate Marketing
Автор: Rockerbox
Загружено: 2025-05-28
Просмотров: 44
Описание: One of the biggest challenges in measuring incrementality within affiliate and partnership programs is the wide range of roles affiliates can play. Some act as introducers—bringing awareness to new audiences—while others function more like closers, offering discounts or promotions to users already familiar with the brand. These actions drive very different levels of incremental value. If a user has already decided to convert, the impact is lower compared to someone introduced to the brand for the first time. Incrementality also shifts over time depending on factors like competitor activity, pricing strategies, and brand awareness. Because of these dynamic conditions, brands need to measure carefully and separate affiliate functions to understand their true incremental impact.
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