Why SSP America won’t go 100% mobile for ordering
Автор: Fourth, Powering HotSchedules and More
Загружено: 2025-08-19
Просмотров: 281
Описание:
Not every customer wants to be rushed, or fully automated. Todd Kaufman, CIO of SSP America, explains why their team avoided 100% mobile or kiosk-only ordering. Instead, they prioritize flexible, guest-friendly tech that enhances the human touch while offering convenience when it matters.
ABOUT THE SERIES: IN THE HOTSEAT WITH HOTSCHEDULES
At the 2025 National Restaurant Association Show, we brought a fresh take to industry conversations—inviting restaurant operators, executives, and tech leaders to share their unfiltered perspectives while taking on a challenge inspired by the Hot Ones series. As the wings got hotter, so did the questions—covering everything from labor and technology to what’s next for the industry.
► Watch the full interview: • The HotSeat with SSP America: Todd Kaufman...
► Browse all HotSeat episodes: https://www.fourth.com/hotseat
► Connect with Todd: / todd-kaufman-16a9378
► Connect with Curt: / curtrichtermeyer
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