THE UNSUNG HEROES OF K-POP!!! Talking about A&Ring with Michelle Cho 🎵

Описание: From assisting an artist with their creative direction to having the final say on a song- A&Rs are the backbone for pop music creation! In this video, we talk with Michelle Cho (also known as Singing Beetle) and her experiences as both an international A&R for SM Entertainment and freelance A&R/Songwriter! Hope you enjoy~

🎵 Follow Michelle on her socials:
➡️ IG:   / michelle_mkcho  
➡️ YouTube:    • 본캐로 돌아온 음악하는 베짱이의 음악이야기  

🎵Interview by Umu:
➡️ Twitter:   / umucado  
➡️ IG:   / umucado  
➡️ Business email: [email protected]

🎵Video edited by Colton Burge:
➡️ YouTube:    / maninbackground  
➡️ Twitter:   / lazyacedia  
-----------------------------------------------------------------------------------------------------------------------------------------------------
▶️ Watch more of our interviews with K-Pop artists & songwriters here:    • ALL of ReacttotheK's K-Pop Interviews  
➡️ Help us make more videos like this by supporting us on Patreon:   / reacttothek  
------------------------------------------------------------------------------------------------------------------------------------------------------
0:00 Michelle's background
1:07 What is an A&R?
2:30 A&Rs at songwriting camps
3:39 A&R's job with albums
4:17 Working with Henry Lau
4:46 A&R jobs at SM Ent
6:28 SHAWOL
6:47 EXO vs SHINee's sound
7:38 Recruiting producers for K-Pop
8:42 Adrian McKinnon, LDN Noise, Louise Frikk Sveen
9:45 Recruiting producers for PLEDIS
10:35 PRISTIN Black Widow
10:55 HOW she pairs writers together (DEEZ + Ylva)
12:18 language barrier???
14:30 Fun song creation stories
14:50 F(x) 4Walls
15:30 TTS Dear Santa
16:13 Kai Ride or Die
17:02 Up Next!!!