A (Cold) Email Marketing MASTERCLASS (For Realtors Who Want To Close More Deals In 2026!)

Описание: How To Get EXPONENTIALLY MORE Replies With Your Cold Email & Text Outreach As A Real Estate Agent...

Josh works with Susan, a founders club member, after she reached out to about 25 investor buyers using a three-step blueprint and received only one reply.

He reviews her email and text and explains that small “paper cut” issues can kill response rates, starting with confusing jargon (e.g., “duplex” vs. “two unit”) and the need to define terms so messages are easily understood.

He critiques the default subject line and recommends personalizing it with the recipient’s name, “off market,” a clear property descriptor, and a specific area/zip code to increase inbox placement and open rates while leaving out overly specific details that reduce curiosity.

He discusses carefully choosing words like “turnkey” (and clarifies it may not mean what some recipients assume), focusing on starting conversations rather than fully qualifying buyers, and limiting “I/my” language in favor of “we/our” so the message feels less self-centered and more team-based.

He suggests tightening formatting for mobile readability, provides revised example scripts for email and text, and recommends testing the updated message on a small group (e.g., 10 cash buyers) before resending a revised version to the broader active landlord list and reporting back.

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Josh Schoenly Realtor®
eXp Realty, LLC
[email protected]
Direct Line: (717) 571-0456
Office - 888-397-7352 x1034

Timestamps:
00:00 Susan’s ‘Crickets’ Problem: Using Buyer Bait the Right Way
01:21 Stop Using Jargon: ‘Duplex’ vs ‘Two-Unit’ (Speak Their Language)
03:49 Subject Lines That Get Opened: Personalize + Create Curiosity
05:35 How Much Detail Is Too Much? Curiosity Beats Oversharing
10:58 Email Body Fixes: Mobile-Friendly, Recipient-Focused Copy
12:28 ‘We’ vs ‘I’: Subtle Wording That Changes Trust & Replies
14:38 Rewrite the Text Message: Short, Specific, Zip-Code Relevant
15:10 Test, Measure, Iterate: Run a 10-Buyer A/B and Re-Send Smart

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