How Parle-G Became India’s Most Sold Biscuit | Real Strategy
Автор: Buizrouts Solutions
Загружено: 2025-12-27
Просмотров: 18
Описание:
Parle-G is not just a biscuit — it’s a business case study.
Started as a small candy factory in 1929, Parle entered biscuits in 1939 during World War II, when food shortages hit India. Instead of copying British brands, Parle focused on affordable pricing, glucose-based nutrition, and mass distribution.
This video breaks down:
• Why Parle launched Parle Gluco
• How pricing + volume beat premium brands
• The 1982 rebrand to Parle-G
• How distribution made it available everywhere
• Why it became the world’s largest-selling biscuit (Guinness Record, 2003)
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#StartupLessons #marketingindia
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