‪@ZetaGlobal‬

Описание: David A. Steinberg, Co‑Founder, Chairman & CEO of ‪@ZetaGlobal‬, outlines how AI is accelerating the shift from broad targeting to predictive, personalized marketing. He explores what’s genuinely advancing versus what’s been overhyped, what brands are learning from AI assistants, and where data-to-insight gaps still hold teams back. Steinberg shares a forward-looking view of how marketers can anticipate consumer intent and build more relevant experiences in 2026.