Why is the race for IPL media rights still intense?

Описание: The fight to clinch the media rights of IPL for the next five years was intense. Why has the race become so intense despite a dip in IPL viewership? And what do the winners stand to gain?

#IPLMediaRights

Download the all-new Business Standard app:
https://bit.ly/App-BS

Join us:
  / bsindia  
  / bsindia  
  / business.standard