Office of Crime Prevention - One Punch
Автор: AdNews Australia
Загружено: 2008-09-28
Просмотров: 1485
Описание:
Latest advertising news: adnews.com.au
Advertiser: Office of Crime Prevention
Creative Agency: Gatecrasher
Creative Credits: Gatecrasher
Production Credits: KM Global, ZZ Productions, Definition Films Sydney, Double G, Jigsaw
Media Agency: Gatecrasher
Gatecrasher Advertising has launched a television campaign to create awareness of legislative changes addressing the so-called one-punch homicide cases.
A television commercial with two different endings was created to promote both the consequence and prevention message. Part A shows a young man punching and killing a passer-by in the street outside a club. Part B shows the same scene, but this time the young man pauses before punching and decides to leave the other man in peace.
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