Tximista Lizarazu - Founder of Fraîche and Director Business Development B2B Cook Unity

Описание: Chapters:
00:00 Introduction
6:14 Market of the in-office food and beverage
12:51 Convergence between Cook Unity and Fraîche
20:41 Focus on the deal & PMI
29:35 Lets talk about Tximista as an entrepreneur
36:38 Conclusion (+Rapid Fire Round)

About this episode #3:
Entrepreneurship is about survival
Covid, banking crises, cash constraints… but also major wins and a unique market positioning have paved the way of Fraîche and his founders. The key? Resilience, strong product conviction, and the ability to operate under uncertainty.

The return to the office is a game changer
Hybrid work has deeply reshaped the food at work market. Companies are now looking for solutions that are flexible, scalable, and attractive enough to bring employees back to the office. We navigates with Txilmista how Fraîche by Cook Unity is now closing this gap.

From local to national scale – Acquisition of Fraîche by Cook Unity
The strategic partnership with Cook Unity enabled Fraîche to change scale: nationwide coverage, industrial strength, logistics capabilities, and a broader offering — all while preserving its entrepreneurial DNA.

M&A and integration: people come first
Beyond synergies, we discuss this critical journey with Tximista and what makes the success of an acquisition. Tximista elaborates on the importance of culture, transparency, and the ability to integrate teams without breaking momentum.

The founder’s role evolves
As per our traditional thread, we end this interview exploring Txim’s career and his perception of entrepreneurship, while sharing some of the most memorable anecdotes.

🎧 A candid conversation about entrepreneurship, growth, mistakes… and the real-world impact of building products people use every day.

About Audactus:
Audactus is a strategy and transformation consulting firm supporting organizations navigating strategic initiatives in an uncertain and constantly evolving environment. Our seasoned team continuously explores market developments and expansion opportunities, providing grounded recommendations to adapt business models and capabilities that maximize competitive advantages. We distinguish ourselves as a partner committed to supporting the entire business lifecycle—from exploration through to implementation of value creation strategies—while navigating operational complexities and resource constraints to ensure successful outcomes. Audactus delivers a unique combination of seasoned expertise and operating partners who provide actionable, holistic frameworks underpinned by hands-on case studies.