AI in B2B advertising: Craig Miller (AWS) on what’s next for marketers | OnBase podcast

Описание: Learn how AI is rewriting the rules of advertising and marketing.

In this episode of the OnBase Podcast, Gabe Rogol (CEO of Demandbase) sits down with Craig Miller, Global Industry & Solutions Lead for Advertising & Marketing at AWS, to explore how AI, data, and personalization are transforming the way marketers connect with audiences.

From the decline of traditional search to the rise of AI-driven reasoning, Craig shares decades of experience and insights into:
✅ How AI is reshaping advertising channels
✅ Why data strategy is the foundation for success
✅ Practical AI use cases working for marketers today
✅ What B2B marketers must do to stay ahead
✅ The urgent steps CMOs and CROs should take now

Chapters
00:00 – Intro
03:30 – Lessons From Past Transformations: Craig explains why the core goals of marketing never change, even as technology revolutionizes the methods.
06:56 – AI Use Cases Driving Outcomes Today: A breakdown of what's working right now, including personalization, segmentation, and data enrichment.
21:42 – The Future of Search and Ad Channels: A deep dive into how LLMs are changing content discovery and creating a new channel for marketers to influence.
27:28 – Building a Winning Data Strategy: Why a unified data foundation is non-negotiable for making your data "AI-ready" and actionable.
43:49 – Advice for CMOs and CROs: A clear call to action for leaders to start building their organization's AI capabilities immediately.

Whether you’re in B2B or B2C, this episode will help you understand what’s next in the future of digital advertising and how to prepare your organization to thrive.

🔗 Connect with Craig Miller on LinkedIn:   / millercraig  

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