The Visual Design Crisis, With Lori Haller—Copywriters Podcast 461

Описание: It’s a full-blown crisis. As if writing copy wasn’t hard enough, there’s a new demand falling on the plates of copywriters more and more.

And while maybe it’s not fair, it IS real. And it’s important that you know about it, and know what to do about it.

Good news. We’ve got just the person to explain what it is and how to come out ahead, looking like a million bucks and being a hero, whether you wear a cape or not.

The crisis is one of Design. These days, just as more and more is being expected of copywriters on the word and strategy side, so is more being expected on the Design side.

That doesn’t mean you have to be a full-fledged designer to get copy jobs. You don’t.

But you do need to know your way around what a well designed ad or web page looks like.

And there are details you need to understand and offer ideas about.

And our very special guest today and returning champion, Lori Haller of Designing Response, is here to sort it out and straighten it all out for you.

Lori works side by side with many of the greatest copywriters of our time to help create control-beating packages, for clients like Boardroom, Healthy Directions, Dr. Al Sears, Nutri-Health, KCI Communications, and Agora.

She has coached clients around the world, and she is an in-demand speaker and trainer.

I’ve only scratched the surface of Lori’s incredible and long list of credentials. You’d be hard pressed to find someone who knows more or who has done more.

Her company, DesigningResponse, based in Germantown, Maryland, has built a reputation for creating award-winning, sales-generating direct mail, online promotions, space advertising, and product development.

She knows from up-to-date information in the field what are the new demands and expectations being placed upon copywriters. And she will talk about that today.
Lori’s website:

https://lorihaller.com

Reach Lori directly on LinkedIn:

  / lori-haller-b2840717