Hospital Marketing Secrets You Must Know! Ft. Ms. Sarika Bhawal | Podcast

Описание: Hospital Marketing Secrets You Must Know! Ft. Ms. Sarika Bhawal | Podcast


Discover the essential hospital marketing secrets you must know to build trust, connect with patients, and create impactful campaigns in the medical industry.
Learn how to navigate the world of hospital branding, patient confidentiality, and digital strategies, including the power of SEO, social media, and patient success stories. Explore real-life examples like the inspiring "Talk Pink" breast cancer awareness campaign and actionable tips for engaging content creation. Whether you’re a healthcare professional or marketer, this video is packed with insights on building patient trust, optimizing YouTube content, and leveraging digital tools to stand out in the healthcare industry. Don’t miss these expert strategies to elevate your healthcare marketing game!

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CHAPTERS:
00:00 - Intro
00:35 - Importance of Marketing in Healthcare
01:46 - Why Hospitals Need Marketing
05:08 - Importance of Patient Reviews
10:00 - Impact of COVID on Healthcare Industry
12:15 - Role of Patient Stories in Marketing
13:08 - Significance of Relevant Content
27:11 - Journey into Healthcare Marketing
29:55 - Responsibilities of a Healthcare Marketer
31:40 - Growing Your YouTube Channel
36:05 - Offline Marketing Strategies for New Hospitals
39:35 - First 6 Months of Marketing for New Hospitals
43:10 - Importance of Branding and Brand Guidelines
45:00 - SEO vs SEM Explained
46:55 - SEO or SEM: Which is Better?
49:10 - Patient Hospital Journey Overview
52:28 - Hospital Channel Mix Strategies
54:40 - Marketing Guidelines for Doctors
57:24 - Launching a Marketing Series on Netflix
58:08 - Relevance of Influencer Marketing in Healthcare
01:00:34 - Finding the Right Keywords for Campaigns
01:02:40 - Creating a Smooth International Patient Journey
01:07:10 - Key Insights for Entering Healthcare Marketing
01:08:58 - Rapid Fire Round
01:10:50 - Outro


#hospitalmarketing #contentmarketing #healthcaremarketing #DigitalMarketing #Podcast