Who Actually Owns Sponsored Influencer Content? | Influencers & IP Rights

Описание: #influencermarketing #legaladvice #intellectualproperty

In the dynamic world of social media and influencer marketing, questions surrounding intellectual property rights have become more critical than ever. Who owns the content created by influencers? Do brands have legal ownership over the promotional photos influencers post?

Join us in this insightful video as we delve into the details of Influencers & IP Rights, User-Generated Content Rights, and what brands need to know about Influencer Content Usage Rights in 2023.

In this discussion, we'll explore the boundaries of ownership and usage rights for content creators, diving into the legal aspects that govern influencer-brand collaborations.

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GBP Law