The Power of Micro-Influencers is Quantity over Celebrity

Описание: In this insightful clip from Fargo Talks, host Jeff Fargo discusses influencer marketing strategies with guest Paul‪@ryusauce‬Ryu. Jeff poses the question: If you have a substantial budget in Las Vegas, should you invest in a top-tier influencer to promote your brand? Paul suggests a different approach, advocating for the power of micro-influencers. He emphasizes that instead of allocating your entire budget to a single influencer, it's often more effective to collaborate with multiple micro-influencers. This strategy increases the chances of achieving viral success, as even influencers with smaller followings can create content that significantly moves the needle. Paul cites an example where a relatively unknown TikTok user posted about Chili's mozzarella sticks, leading to a 40% increase in sales nationwide. This discussion highlights the potential of micro-influencers in today's digital marketing landscape.

About the Guests:

Paul "Ryusauce" Ryu: A prominent Las Vegas-based food influencer and co-founder of JMPforce, an influencer marketing and branded-content production company. Paul is known for his engaging content across platforms like Instagram, TikTok, and YouTube.
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Jeff Fargo: Based in Las Vegas, Jeff is the dynamic host of the Fargo Talks podcast and the owner of Fargo Factor, a digitally strategic advisory company. Known for his unfiltered humor and insightful discussions, Jeff engages with entrepreneurs and thought leaders to explore success stories and industry insights.

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Special thanks to our sponsor, CJ's Italian Ice & Custard, serving up delicious treats in Las Vegas.

#InfluencerMarketing #MicroInfluencers #SocialMediaStrategy #Influencer