LaChanze Has an Expansive Vision for Broadway’s Future

Описание: When LaChanze was publicizing the play Jaja’s African Hair Braiding during the 2023 season, she approached it a little differently than most Broadway producers. Instead of relying on the traditional avenues of theatrical publicity—the New York Times, https://ti.me/4hue0gY—LaChanze decided to go directly to the audience she wanted to reach. She drove to Harlem with a stack of flyers, going from one Black hair salon to another, inviting owners and their customers to see the show with a special discount code. Then she invited 25 salon owners to join her for dinner at the famous Harlem restaurant Melba’s to talk to them about the show. “I knew it was going to be difficult to get the women who own these salons to even know that they’re invited to this space, and to feel welcomed,” she said. “I told them, ‘We’re doing a story about your lives on Broadway.’”

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