You’re Still Selling Like a Startup. Your Buyer Isn’t One Anymore.

Описание: You’ve raised your first real round, you have customers, traction, and momentum, and yet selling suddenly feels awkward, pricing feels brittle, and upgrades start to feel risky in a way they never did before. This usually isn’t a pricing problem, even though it looks like one on the surface. It’s a buyer problem.

In this video, I break down why selling like a startup stops working after your first round, how the shift from early adopters to early-majority buyers changes what people need to hear from you, and why pricing becomes emotional instead of strategic at this stage.

We talk about moving from proof-of-concept pricing to commercial pricing, why higher prices often reduce buyer risk rather than increase it, and how clear, confident conversations around reliability and support can unlock growth that’s already sitting inside your existing customer base.

If you feel like everything suddenly got harder right after things started working, this video will help you understand why. Watch until the end and let me know in the comments whether you agree or disagree.

About Me:
Bonny Morlak – Startup Coach | Founder | Author Helping founders build high-impact startups without burning out.
Website: https://www.bonnymorlak.com
LinkedIn: / bonnymorlak
IKIGAI Course: https://www.udemy.com/course/find-you...
Books: https://www.amazon.com.au/stores/auth...

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