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A Deep Dive Into Attribution Modeling | Data Over Instinct Workshop Preview
Автор: Hedy & Hopp
Загружено: 2020-01-14
Просмотров: 159
Описание:
Do you know which attribution model to use to measure the effectiveness of your campaign? First-click? Last-click? Linear? 50/50? There are quite a few different models, and it’s easy to be overwhelmed, confused, and frustrated about choosing one. Taking a peek into the Model Comparison Tool inside of Google Analytics makes things more confusing. Join us for a 3-hour workshop where you’ll learn more about different attribution models and which one to select for your campaign’s measurement (or not).
Learn more and register here: https://anvil.ly/training.
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