LLMix: JioStar - SportsTech and IPL at Scale | Ep 6

Описание: Welcome to LLMix, your go-to podcast for insights into the use of LLMs and Agentic AI in the Media & Entertainment industry. In Episode 6, we go behind the scenes of one of the world’s largest live sports productions: the IPL.

Join us as Prashant Khanna, Head of Production Services at Jiostar, reveals how his team delivers the IPL to over a billion viewers across 12 languages, the myths and realities of remote production, and the cutting-edge tech powering fan engagement at scale.

🔍 Topics Covered:
Myths about IPL production
Remote production and multi-language broadcasting
Scaling for 1.19 billion viewers
Fan engagement innovations (vertical video, multicam, gamification)
Hyper-personalization and agentic AI for highlights and translation
Integrating IP characters and real-time analytics
🎙 Special Guest:
Prashant Khanna, Head Production Services, Jiostar

🎙 Host:
Jay Chauhan, Group Competency Head, Media & Entertainment

🌟 Why You Should Watch: If you’re curious about the future of live sports, large-scale streaming, or how AI is transforming fan experiences, this episode is packed with real-world insights and practical examples from the team behind the world’s biggest cricket event.

Chapters:
0:00 Introductionj
0:52 Mythbusting the IPL production
2:46 Remote Production
5:44 Gear used to cover the IPL
8:20 Regionalization
9:47 Post-merger IPL preparation
11:59 Streaming at IPL Scale
16:14 Fan Engagement
20:57 Flops
22:45 Hyper-personalisation
25:27 Cross-channel promotion
26:23 MoCap
31:21 Agentic AI