The Chennai Silks and Sree Kumaran Thanga Maligai - Poruthamaana Jodi
Автор: R K SWAMY Limited
Загружено: 2013-04-25
Просмотров: 402729
Описание:
Although belonging to the same group, The Chennai Silks and Sree Kumaran Thanga Maligai were always known as separate entities and customers did not associate each store with the other. To break this perception, a new campaign "Poruthamaana Jodi ku Poruthamaana Jodi" (Perfect match for the perfect match) was launched positioning both the stores together as a one-stop destination for all your wedding shopping.
Client: The Madras Silks
Brand: The Chennai Silks and Sree Kumaran Thanga Maligai
Agency: RK Swamy BBDO, Chennai
Creative Director: Navneet Virk
Creative Team: Meenakshi Ghatti, Bala Kumar, Viduthalai Raj, Vedha Narayanasamy
Account Management Team: Vijay Xavier, Sivapriya Krishnan, Vedha Narayanasamy
Film Executive: Aditya William Gouder
Production House: Tellywise, Chennai
Director:Shiva
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