From SEO to GEO: How to Shift Content Strategy to Rank in LLMs | Affiliate Summit West 2026

Описание: From SEO to GEO: How to Shift Content Strategy to Rank in LLMs
Learn how publishers and content creators are pivoting as generative AI platforms are taking more of their content, reducing website traffic. In this panel at Affiliate Summit West 2026 in Las Vegas, industry experts share their strategies as content shifts from SEO to GEO. Panelists include Melissa Harden of Merchants Bonding Company, Jennifer Myers of Microsoft, Lena Grotticelli of TAG24, Greg Powerl of Money Group and Amro Naddy of US News.

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CHAPTERS
00:00 Intro
01:04 How Microsoft is handling eCommerce in AI
03:51 The importance of first-party data for publishers
04:41 The value of interactive elements on web pages
05:03 Advice for creating an authentic online presence
09:35 The broken symbiotic relationship between content creators and Google
11:56 The new online ecosystem for publisher and content creators
15:51 Publishers' influence over LLMs
17:22 Publishers vs. creators
18:17 Ralph Lauren and Selena Gomez examples of content done right
21:35 Opportunities for advertisers who embrace publishers
22:22 The move from clicks to brand visibility
27:26 Six powerful takeaways for content creators
29:31 Closing