How to Rank in AI Overviews: Brand Mentions vs Links | The Squared Table | Katarina Dahlin

Описание: Getting a brand mentioned in AI Overviews is a different task from getting it cited there, and Katarina Dahlin has been testing exactly how that gap works in practice.
In this episode of The Squared Table, Victor sits down with Katarina, Senior Growth Hacker at WhitePress, to discuss how brands build AI visibility through consistent mentions across third-party sources, and why that matters more for AI than the links pointing to your site.
Katarina explains why AI crawlers learn about your brand from what's being said across articles, social media, and Reddit, and how that changes where off-site SEO effort should go. She also shares a real experiment using listicles that got her own name picked up as an expert in AI answers, and what that approach looks like in practice.
The conversation covers how to identify which queries are triggering AI Overviews in your niche, which sources are already ranking inside them, and how to reverse engineer a path in. On the tools side, she explains why scraping real browser results gives more accurate AI visibility data than API-based tools, and why checking your own visibility in an incognito window is still a useful reality check.
The episode closes on a clear point: keep investing in SEO, because good SEO naturally supports AI visibility, and AI search traffic is still a small fraction of organic traffic for most brands.

Host: Victor Julio Coupé

Episode Topic
00:00 Introduction
00:46 Brand mentioned vs. brand cited in AI Overviews
02:00 Why brand mentions matter more than links for AI
02:45 How off-site SEO speeds up your AI Overview presence
03:30 Does your Google ranking influence AI Overviews?
04:15 The listicle experiment: how Katarina got picked up by AI
05:30 Building AI visibility across multiple source types
06:00 Where to start if you're building an iGaming brand's AI presence
07:15 AI visibility tools: API scraping vs. real browser results
08:30 Is AI search traffic even worth chasing yet?
09:30 What good SEO looks like when you keep AI in mind
11:04 Outro

Connect with Katarina
LinkedIn:   / katarina-dahlin  
Website: https://katarinadahlin.com/
https://www.whitepress.com/
Youtube:    / @katarinadahlinseo  
More about the topic:    • Feed the machine -  get your brand mention...  

Connect with Kensho Media
Website: https://www.kenshomedia.com/ 
Instagram:   / kenshomediaseo  
YouTube:    / @kenshomediaseo   
LinkedIn:   / kenshomedia  

#SEO #AIOverviews #iGaming