The Real Cost of Ignoring AEO Investment Right Now
Автор: Demand Decoded
Загружено: 2026-02-04
Просмотров: 8
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AEO investment is becoming critical for B2B marketers who want to stay visible as buyers shift to AI search. In this episode of Demand Decoded, Dan and Phil explore why delaying your answer engine optimisation strategy could cost you significant revenue, and why the marketers who regret not investing in SEO sooner are about to feel the same way about AEO.
With ChatGPT now reaching 800 million monthly users, AI search isn't a small emerging channel anymore. It's becoming the starting point for many buyer journeys. We discuss how to build the business case for AEO investment, the signals that prove your buyers are already using AI search, and why waiting means falling further behind competitors who are already optimising for ChatGPT, Perplexity and Google AI Mode.
Get ahead with AEO Learn more about our answer engine optimisation services: https://blendb2b.com/aeo-services
00:00 – The SEO regret
00:42 – Why AEO is now a critical channel
04:10 – Following your buyers
06:57 – Zero-click search
08:52 – Learning from SEO investment mistakes
14:03 – Google AI Mode vs ChatGPT visibility
21:05 – Building the business case for AEO
27:19 – Using market research
31:52 – Why AI search adoption is inevitable
34:44 – Wrap up
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