Lucrece Loeb on Building Teams & Scaling Creator Marketing at Amazon
Автор: Digital Voices
Загружено: 2025-10-07
Просмотров: 37
Описание:
Lucrece Loeb, Head of Creative Marketing at Amazon Europe, shares her journey to leading Influencer Marketing across ten European marketplaces.
In this episode of Visionary Voices, she explains how she builds and empowers teams from scratch, collaborates with creators to drive growth, and navigates the evolving Creator Economy with the Global Influencer Council.
Brands will learn:
→ The power of building and mentoring a passionate marketing team
→ Why creators are central to Amazon’s strategy, and why this should be the case for any brand that wants to win
→ How to avoid common Influencer Marketing pitfalls and step away from scripts
→ How to scale programs authentically while tracking real impact
Watch now and get actionable insights from one of the leaders shaping the future of Influencer Marketing.
Watch more Visionary Voices here: • Creating the first ever influencer talent ...
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