Scaling a Landscape Company Without Destroying Culture

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Recorded live in Scottsdale, Arizona, this episode dives deep into one of the hardest parts of growing a landscape business: hiring and firing. Jeremiah sits down with Brittany Auman to unpack the emotional rollercoaster of scaling from $1.2M toward $2.4M, including what went wrong when they first hired a salesperson and how using AI helped them build a real training process. They talk candidly about removing emotion from personnel decisions, protecting company culture, and why keeping the wrong person can hurt both your business and your family.


Midway through, Jake Bradley of Private Paradise Landscapes joins the conversation and shares what it looked like to hire 24 employees in his first official year in business at just 18 years old. From over-hiring intentionally to building a 24-day training schedule, Jake explains why process, culture, and expectations matter more than resumes. The episode wraps with a powerful discussion on leadership, work ethic, sports, and the foundation parents lay for long-term success.


If you’re wrestling with when to hire, who to hire, or how to let someone go, this one hits home.


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