Master | Communication Science: Persuasive Communication | University of Amsterdam
Автор: University of Amsterdam
Загружено: 2020-11-03
Просмотров: 2731
Описание:
The track Persuasive Communication of the Master's in Communication Science addresses communication processes that are intended to achieve specific persuasive goals in marketing and health communication.
In this Master’s, you will study a variety of marketing and health communication theories, and learn how to apply these theories to challenging problems of consumer and health-related behaviour. By using the latest scientific insights, you will learn how and under which conditions communication can be used as a strategic tool to inform and influence people. Particular attention is paid to communication through new media and technologies, including interactive and social media.
More info:
https://go.uva.nl/3kTr56f
#persuasivecommunication
#communicationscience
#universityofamsterdam
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