“The Dumbest Business Idea Ever… Now Worth $13 Billion| The 2002 Crocodile idea

Описание: #BusinessSuccess #DumbIdeasThatWorked #CrocsStory
The dumbest business idea ever… now worth $13 billion.
In 2002, three ordinary guys had a ridiculous idea: sell a shoe that looked like a garden clog had a baby with Swiss cheese. Fashion critics called it “the ugliest shoe ever made,” and everyone laughed… except the customers.
This is the story of Crocs — a company that almost went bankrupt, got mocked by the world, and somehow built an empire selling the ugliest, most controversial shoes in history.
From boat shows in Florida to viral TikTok trends, limited-edition collaborations with Post Malone, Justin Bieber, and even KFC, this shoe defied every expectation. Learn how staying true to comfort over fashion turned a “dumb idea” into a $13 billion empire.
➡️ Watch to see the insane rise, collapse, and resurrection of Crocs.
Timestamps (Accurate):
0:00 – Intro – .51 sec – Look at this shoe. Crocs’ $13 billion story begins.
0:51 – Chapter 1: The Stupid Idea – 1.49 – Three guys buy a foam clog company.
2:40 – Chapter 2: The Ugly Truth – 1.06 – Crocs: bulky, bright, hated by fashion critics.
3:46 – Chapter 3: The Confusion Begins – 2.01 – Nurses, chefs, and parents start buying anyway.
5:47 – Chapter 4: The Explosion – 1.23 – Crocs everywhere; stores open; cultural backlash.
7:10 – Chapter 5: The Cracks Appear – 0.45 – Financial crisis hits; stores close; stock collapses.
7:55 – Chapter 6: The Collapse – 1.18 – $200M debt; company becomes a punchline.
9:13 – Chapter 7: The Funeral – 1.30 – Crocs cuts everything; stabilizes; small niche brand.
10:43 – Chapter 8: The Whisper – 1.01 – Gen Z starts wearing Crocs; Instagram trends.
11:44 – Chapter 9: The Resurrection – 1.09 – Collaborations with Post Malone, Justin Bieber, KFC; luxury brands join.
12:53 – Chapter 10: Explosion 2.0 – 1.23 – TikTok explodes; sales skyrocket; $160 stock price.
14:16 – Chapter 11: The Empire – 1.14 – Crocs worth $13B; dominates comfort shoe market.
15:30 – Chapter 12: The Real Lesson – 1.26 – The lesson: stay true to your product and audience.