What we learned rebuilding the largest Nordic electronic retail website in Next.js? - Tomas Jansson
Автор: NDC Conferences
Загружено: 2025-11-25
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This talk was recorded at NDC Copenhagen in Copenhagen, Denmark. #ndccopenhagen #ndcconferences #developer #softwaredeveloper
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Web performance is very important for many websites, and it is crucial if you are the largest electronic retailer in the Nordics.
As many of you already know, the performance of the Elkøp/Elgiganten/Gigantti site has not been good enough, and that is something Tomas set out to fix. Although the website was fairly new, it failed to meet expectations, leading to a decision to rewrite the frontend using Next.js and host it on Vercel.
The new site has now been live for about a year and the last bits has been moved to Next.js. This session consists of two parts, how do you as a developer go about pitching an idea like this in a larger organization like Elkjøp Nordic and the some of the learnings of rebuilding the site in Next.js and Vercel. Some questions that will be answered during the talk are: Why was Next.js picked? How does the new app router work in a larger project? What is it like to work with Vercel? How do you pitch ideas like this in larger organizations?
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