There's a RAM shortage. Here's how to adjust your device lifecycle strategy to save money

Описание: The RAM shortage is here — and device prices are climbing. OEMs are warning of increases that could hit 30% this year alone. So what do you do if you're the one managing the budget, the fleet, and the refresh timeline?

In this episode of Insight On, host Jillian Viner sits down with Ian Murray, a devices strategist who works with IT leaders every week to build smarter procurement and refresh strategies. Ian breaks down what's actually driving the price increases, how long they're likely to last, and what you can do right now to avoid overspending without putting your workforce at risk.

In this conversation, you'll hear:

• Why the 3-year refresh cycle is dead and what's replacing it
• How to use device telemetry and persona mapping to make data-driven refresh decisions instead of calendar-based ones
• How to extend the life of your current fleet without tanking productivity or security
• Whether a mixed PC and Mac environment could actually save you money

Whether you're preparing for a budget meeting, rethinking your device lifecycle, or just trying to figure out what's hype and what's real about RAM-ageddon — this episode gives you a grounded, practical game plan.

Jump right to…
00:00: Welcome and why this topic matters now
00:25: What’s driving the memory shortage
02:47: Why RAM manufacturers are chasing AI profits
04:02: Is the RAM shortage real or overhyped?
06:29: What business leaders are feeling right now
07:00: Why modern PCs last longer than you think
08:52: The new refresh cycle: 4–5 years, not 3
10:07: Flex for Devices: needs-based vs. calendar-based refresh
11:02: Smart procurement strategies for 2025
14:22: Persona mapping — right device for the right role
16:02: How to extend the life of your current fleet
18:15: Older devices and security: what really matters
20:21: Walking into the boardroom: how to make the case
21:01: The Apple question: mixed environments and hidden savings

Ready to get ahead of the shortage with a smarter device strategy?
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