Two-minute B2B News - edition 7
Автор: B2BNews
Загружено: 2013-06-05
Просмотров: 17
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A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.
Reference: http://www.marketwire.com/press-relea...
The Business Marketing Association (BMA) today announced the schedule for the next iteration of its global conference event series, this year titled B2B Rising
Each B2B Rising conference will cover diverse topic areas including technology, creativity, content, mobile and analytics. With the B2B sector today comprising more than 50% of the U.S GDP, B2B Rising is designed to help B2B marketers share and learn from each other about effective strategies, tactics and creative ideas for growing their respective organizations.
Reference: http://www.prnewswire.com/news-releas...
For more information about the 2013 BMA B2B Rising conference, please visit marketing.org/b2brising.
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