EP 115 This is why Instagram Feels Harder in 2026 (And What You Can Do About it)

Описание: If Instagram has felt harder lately, you're not imagining it, and it's not the algorithm punishing you.

User behaviour has fundamentally shifted, and in this episode, I break down exactly what's changed and what to do about it.

In this episode, you'll learn:

Why Instagram now functions more like a search engine, and how people are using it to research businesses before they ever reach out,

How the algorithm has evolved to prioritise saves and shares over likes, and why private sharing is one of the most powerful (and overlooked) trust signals for expanding your reach,

Why descriptive captions matter more than ever now that Instagram's AI indexes keywords, and why hashtags have taken a backseat (with usage now capped at five),

What the expansion of Reels up to 20 minutes means for service providers looking to build educational authority and boost watch time and completion rates

How the buyer journey on Instagram has changed, most decisions are now made before someone slides into your DMs, and how the "comment to DM" flow fits into this new path to purchase.

I also share what to focus on right now if you want to turn your Instagram presence into a consistent source of inquiries.

If this episode resonates with you, then I invite you to take the FREE Instagram Assessment or book a strategy call with me.

Take the Free Assessment
Not sure whether your Instagram is positioned to generate consistent bookings?
Take my free assessment:
Is Your Instagram Positioned to Generate Consistent Bookings?
👉 https://bit.ly/4a8SJIG

Ready for Strategy Support?
If you’re at the stage where Instagram shouldn’t be relying on you anymore, book a strategy call and we’ll look at how to turn your profile into a structured, enquiry-generating asset.
👉 https://bit.ly/bookacallwithandrea

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