Focus your business model on an eternal need! [Crisis-Opportunity 03] | Dr. Pero Mićić

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What concrete opportunities do you have in the crisis? Crisis opportunity no. 3: Focus your business model on a eternal need! The crisis stirs up everything, calls everything into question. Therefore, especially now in the crisis, it is possible to rethink and rebuild your business from scratch. So that you can make it safe, crisis robust and more successful. So that you can reflect on your future business and give your team a motivating perspective. Put the only constant in the business world at the centre of your business model: the emotional effects for which customers only pay.
No, this is not about sales tricks, as in "Don't sell the product, sell the benefit". No. This is existential, aber identity, about the basic business model. It's about how disruption works.
So what do your customers really pay you for?

What do you think about this? What are your questions? Write them down in the comments and I will answer. Subscribe to this channel, so you won't miss any of your opportunities in the crisis. See you at the next opportunity. Have a bright future!

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This video does not contain any paid advertising of affiliate links.

Prof. Dr. Pero Mićić is the founder (1991) and CEO of FutureManagementGroup AG and is professor for foresight and strategy at Steinbeis University (part time).

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Make your business future-proof. Make it a "Bright Future Business" with us. These are the 8 features of a future-proof business which you can achieve with our program.

✔️ You sustainably improve the quality of life for many people.
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✔️ Your productivity is at the top of the industry.
✔️ Your competitors have a hard time copying you.
✔️ You are hedged against technological and strategic disruption.
✔️ Your company is a joy to shareholders.


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