Psychology Of Scroll-Stopping Facebook Ads

Описание: Psychology Of Scroll-Stopping Facebook Ads

After studying nearly $6 billion in ad spend here at Motion, an important lesson we’ve learned is that when it comes to advertising – if your ad can’t stop the scroll, then nothing after that really matters.

In this video i’m going to show you a few examples so you can master the art of creating scroll-stopping ads – all backed by psychological concepts studied and popularised by the godfather of unconventional advertising – Rory Sutherland.

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-- CHAPTERS --
0:00 - Introduction
0:03 - The Art of Scroll-Stopping Ads
0:24 - Introducing Rory Sutherland's Influence
0:31 - Ad Breakdown: Canada Dry's Surprising Strategy
1:21 - Anthropomorphism in Advertising: Why It Works
1:48 - Ad Breakdown: Oatley's Polarizing Approach
3:38 - Ad Breakdown: Ring's Contextual Framing Masterclass
5:02 - Final Thoughts: Unconventional Ads & Growth
5:28 - Conclusion

-- FREE RESOURCES --
► 2024 Creative Strategy Trends https://motionapp.com/blog/2024-creat...
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► How to become a creative strategist guide https://motionapp.com/guide/becoming-...
► How to analyze your ads fast with Motion    • Tell Stories and Build Hypotheses With Met...  

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