Franchise Warning Signs 2. No Unique Selling Point
Автор: Christopher Sciullo
Загружено: 2014-03-11
Просмотров: 322
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The 2 Most Important words to the success of any Franchise Food Business is Concept and Brand. If you have a Killer Concept then you can use that to Create a Killer Brand. In order for your franchise to succeed your Concept should never change but your Brand can always be broadened and improved upon. Your Brand should never overshadow your concept but it should complement and enhance your Concept. If you are the first person in the Pool with a great concept then you will have all the profits to yourself. Keep this in mind when thinking about a Food Service Franchise.
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