The Death of the Web Form: A New Era of Buyer Engagement

Описание: Buyer engagement in B2B sales is fundamentally changing, and traditional funnels are no longer keeping up. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Alon Rosenberg, Co-Founder and CEO of Knock AI, to explore why conversational B2B sales and direct messaging are rapidly replacing forms, emails, and delayed demo bookings.

As buyer attention spans shrink and speed to lead becomes critical, Alon shares real data showing why 84% of qualified B2B buyers prefer to chat rather than fill out forms, and how blending AI with human trust is reshaping how deals actually close today.

What You'll Learn:
Why 84% of qualified leads prefer direct chat over forms and emails
How to leverage the 90-minute intent window
The psychology behind why messaging feels different than email
How to pilot messaging adoption without disrupting your entire funnel
Why this works across all deal sizes and industries
How AI and human touchpoints must work together

Alon Rosenberg is the Co-founder and CEO of Knock AI, a platform transforming buyer-seller engagement through direct messaging. With vast experience scaling teams and building go-to-market strategies across startups and enterprise organizations, Alon brings a data-driven perspective to modern sales challenges.

Chapters:
[00:00] - Intro
[01:34] - Attention Spans Are Shrinking and Sales Must Adapt
[04:29] - Why Enterprise Deals Close Over Text, Not Zoom
[07:58] - 84% of Qualified B2B Leads Prefer Chat
[11:54] - Messaging Works for Both $10K and $100K Deals
[16:15] - The Hidden Friction of Demo Booking
[22:57] - Overcoming Executive Resistance to Change
[27:29] - The Future of Buyer Engagement in 2030

Want more insights on mastering the fundamentals of selling? Explore more episodes of The B2B Revenue Executive Experience where elite sales leaders share the systems, mindsets, and tools that drive consistent performance. 🎧 Browse all episodes: https://podcasts.apple.com/us/podcast...

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