Creating A Purpose Driven Brand with Innate Motion

Описание: Welcome to another episode of On Branding Podcast, where we engage in a deep conversation with Benoit Beaufils and Subodh Deshpande, the founder of Innate Motion. (https://www.innatemotion.com/)

00:00 Introduction and Guest Presentation
00:28 Understanding Innate Motion's Unique Approach
01:46 Humanizing Businesses: Real World Examples
03:31 Innate Motion's Process: A Deep Dive
06:05 More Success Stories: Lacoste and Hellman's
09:58 The Evolution of Marketing and Branding
11:22 Introducing Utopia Brands: A New Approach to Branding
15:33 Conclusion and Contact Information

In this edition of the On Branding Podcast, Arek interviews Benoit Beaufils and Subodh Deshpande from Innate Motion, a regenerative purpose agency.

They explain how their organization works to humanize businesses, ensuring they have a purpose and positive impact on the world.

They provide a depth of understanding into their process and give illustrative examples from successful brands like Jaguar, Lacoste, and Hellman's Mayonnaise.

They also talk about their new book 'Utopia Brands,' its key propositions, and the evolution and future trends in marketing and branding.

Amazon Link:
https://a.co/d/fxHr5pD

Podcast Page:
https://www.ebaqdesign.com/podcast/cr...

#purpose #brandstrategy #podcast

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