Marketing Your Video Game Outside Marketplaces & App Stores W/ Todd Harris, Skillshot & Ghost Gaming

Описание: Game marketplaces on platforms like Xbox, PlayStation, and Steam are great ways to earn attention and attract new players to play your game, but with stiff competition and limited real estate in marketplace interfaces such as recommended game views and category pages, game developers are often left wondering, “How can I effectively market my game outside of game marketplaces?”

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on:

Why marketplaces can be a difficult way to attract new players.
How to cost effectively leverage video game influencers in order to get access to existing player audiences.
Clever ways to approach digital advertising in your game marketing.
How to use live events and live-streaming to attract huge audiences of new players.

Originally published: https://fastspring.com/blog/marketing...

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