#52 Planning, Profit, and Saying No: Lessons From a New Builder with Jesse Raeburn - Part 2

Описание: The theory’s one thing. Making it work on site? That’s where it gets interesting.

In Part 2 of our chat with Jesse Raeburn (FRP Group), we dig into what it really looks like building a new company from the ground up — keeping the team lean, staying selective with projects, and using your own build as the ultimate “showroom” to win the right clients.

Jesse breaks down why FRP isn’t chasing volume, how they’re pushing best-practice building (not minimum standard), and the mindset shifts that come with family, business growth, and long nights doing admin after the kids are asleep.

In this episode, you’ll learn:
• Why doing fewer projects can create better outcomes (and better margins)
• How a builder’s own home build can become the best sales tool
• What “best practice” looks like on real jobs (wraps, sealing, ventilation, detailing)
• Why planning ahead is a non-negotiable skill when you’re starting out
• How transparency with pricing and margin builds trust (and wins more work)

Chapters
00:00 – Welcome to the Build Insite Podcast
00:08 – Part 2 recap and where we left off
00:18 – Team setup and why FRP is staying lean
01:12 – Winning the first client build (and why trust mattered most)
03:16 – Using your own project as a showroom for future clients
04:33 – Building best practice, not minimum standard
05:59 – Lessons for new builders: planning and scheduling properly
07:16 – Sponsor shoutout: Bowens
08:00 – Saying no to the wrong jobs (and why it’s powerful)
10:00 – Family, work hours, and being fully present on weekends
12:45 – Sponsor shoutout: Circa
13:30 – Pricing transparency: showing your spreadsheet and earning trust
16:49 – Rapid fire: tools, disasters, styles, and what’s next
20:12 – Where to follow Jesse + wrap up
21:19 – Podcast disclaimer

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