K-beauty boom triggers retail race in the U.S. fueled by social media
Автор: Arirang News
Загружено: 2025-11-27
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미국 CNBC "K-뷰티, 미국 시장 빠르게 침투 틱톡이 판도 바꿔"
TikTok and other social media platforms are propelling Korean beauty products onto major retail shelves across the United States.
That's according to a CNBC report on Thursday, which reported the rapid spread of Korean cosmetics thanks to viral posts and influencer-driven trends.
According to market research firm NielsenIQ, U.S. K-beauty sales are expected to reach two billion dollars this year, a thirty-seven percent jump from last year.
The research firm says basic skincare remains the main engine of growth, while hybrid products that blend makeup with features like sun protection are also expanding steadily.
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2025-11-28, 10:00 (KST)
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