Expired vs FSBO: Which Seller Lead Converts More Listings?

Описание: If you're a real estate agent wondering whether you should focus on Expired listings or FSBO leads, this video breaks it down with REAL data.

REDX just completed the largest seller lead performance study we’ve ever done — analyzing 2.7 million listings across all 50 states from May 2024 through January 2026.

Here’s what we cover:

✔️ Which lead converts better
✔️ Which one turns into listings faster
✔️ Which seller lead produces more commissions
✔️ Where Expired vs FSBO performs best geographically
✔️ How top-producing agents use BOTH to build predictable income

The results are clear:

Expired listings converted at 44.4%
FSBO converted at 31.8%
Both massively outperform internet leads and sphere of influence

But here’s the key—this isn’t an Expired vs FSBO debate.

It’s an Expired AND FSBO strategy.

Top agents don’t choose sides. They master expired for speed and predictability, then layer in FSBO to reduce competition and increase long-term opportunity.

If you want more listings, fewer excuses, and a proven prospecting strategy backed by data — this is the breakdown you need.

👉 Want to see how REDX helps agents convert Expired and FSBO every single day?
Explore the complete prospecting system here: https://links.redx.com/

🎙️ For more strategies from top producers, visit:
redx.com/podcast

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CHAPTERS:

00:00 – The Expired vs FSBO Debate
00:18 – The 2.7 Million Listing Study Explained
01:20 – Which Lead Converts Better?
01:57 – Why Expired Listings Convert More
02:21 – Why FSBO Is an Underrated Opportunity
03:10 – The Competition Factor (What Most Agents Miss)
04:06 – Which Lead Gets Listings Faster?
04:34 – State-by-State Performance Breakdown
05:21 – Predictability vs Volatility in Prospecting
06:01 – Which Lead Produces More Commissions?
06:39 – The Real Winner: Expired AND FSBO Strategy
07:24 – Why REDX Agents Take 3X More Listings
07:50 – Final Takeaway: Work the Right Leads

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