Why Does Everyone Love Chipotle? Kitchen Tour with CEO Shows Menu Quality Commitment
Автор: Nation's Restaurant News
Загружено: 2026-01-07
Просмотров: 6838
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Ever since it emerged on the fast-casual scene in the mid-90s, Chipotle has cultivated a massive following, helping to drive its success over 30-plus years. That following fell in love with Chipotle’s high-quality menu, which follows a Food With Integrity ethos, sourcing premium and often organic and local ingredients. So how does Chipotle maintain this quality at affordable price points in 4,000 North American restaurants? In this episode of Signature: A CEO Series with Sam Oches, powered by The Coca-Cola Company, Nation’s Restaurant News editor in chief Sam Oches goes into the kitchen with CEO Scott Boatwright to see that Food With Integrity in action — and make a burrito while he’s at it.
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