All Ears English Podcast Episode 96 Why Personal Branding Matters for You as an English Speaker

Описание: Why does personal branding matter for you as an English speaker?

Today you’ll meet Peter Sterlacci, an expert who can help you move your personal brand forward with two practical and free tools.

What is a personal brand?

A personal brand is your unique promise of value. A city or a product could have a brand and an individual could have one too.

For example, the brand and value promise for Boston is education and tradition.

We all have unique value that we deliver to the people around us. This value separates you from someone else who is doing the same thing.

These days we need to differentiate ourselves and stand out.

Our economy is constantly changing and it’s important to show people what you offer.



Where is personal branding popular?

It’s extremely popular in the United States. This make sense because Americans value individuality.

In Japan and other Asian cultures, the concept of personal branding is starting to catch on.



Here are Peter’s tips:

Find out how people see you: Sit down and write down 5 words that you would use to describe yourself. Then choose one of them that you want to be known for. Then ask your friends and colleague to do the same thing. Look at the similarities to understand what the aspects of your brand are. Be sure that you are describing your character using adjectives.

Use an online resource: 360reach.me and ask your colleagues and friends to give you feedback about your personal brand. You can also try Strengths Finder 2.0

Look at your online identity: Go to onlineidcalculator.com and this tool will tell you what kind of online presence you have. Remember, you need this tool even if you don’t have your own business. You need to know what your online presence is even if you are applying for a job. Also set up a Google Alert for your name to monitor what’s happening with your personal brand.